Every year, CIM publishes a ranking of TV audiences—and surprisingly, these figures don’t get much coverage ! So we took a closer look at which channels Belgian viewers favored most in 2024. These numbers matter—not only for the media themselves, but also for advertisers, who can adjust their strategies accordingly.

Want to dig deeper? The CIM website also features the top 10 most-watched programs per channel—an insightful look at what viewers are actually watching. We break it all down for you just below ⬇️

In French-speaking Belgium, the top three are:
🥇 La Une (RTBF) leads the way with a dominant 20% market share.
🥈 RTL tvi follows with 16%.
🥉 The French channel TF1 (Groupe TF1) rounds out the podium with 12.7%.

Next in line are France 2 (6.2%), Tipik (5.6%), France 3 (4.2%), RTL Club (3.8%), AB3 (3.4%), and others.

These market shares reflect the general audience (ages 4 and up), though the rankings may vary depending on the advertising targets. Scroll to the bottom of the article or visit the CIM website for full methodological details.

👉 One key takeaway: over a third of TV consumption in French-speaking Belgium is focused on French media outlets.

In Dutch-speaking Belgium, the top 3 is clearly dominated by:
🥇 VRT 1, the Flemish equivalent of RTBF’s La Une, with a 32.17% market share.
🥈 VTM, a private general-interest TV channel, with 23.88%.
🥉 Play4, a private channel targeting a younger audience and featuring many English-language series, with 11.48%.

The rest of the ranking includes VRT Canvas (7.17%), VTM2 (6.08%), Play5 (4.11%), VTM3 (3.47%) and VTM4 (1.91%). Other channels show significantly lower market shares.

👉 Unlike in French-speaking Belgium, all of these channels are Belgian, which helps explain the higher market shares for the leading trio.

Another interesting element to highlight : the most-watched programs by channel, which offer insight into what Belgians are actually watching — whether in the north or south of the country.

If we focus on the annual Top 100 (2024) of the most-watched programs in French-speaking Belgium, a clear trend emerges : football ! The top 6 spots in the ranking are all taken by matches played by the Belgian national team and broadcast on La Une.

Regarding the most-watched programs on the three main channels, we find:

• La Une : Football dominates the top 5 spots in the ranking, followed by the news broadcast (Le 19:30)

• RTL tvi : RTL Info holds the top two spots, followed by a football match and the Face au juge magazine.

• TF1 : the most-watched programs are more diverse, featuring several major shows : Les Enfoirés, Star Academy, The Voice, Koh Lanta, the NRJ Music Awards, Mask Singer, Danse avec les stars, and more.

In the annual Top 100, the number one spot goes to the show “Kamp Waes”, where ordinary citizens train to become special forces soldiers in the Belgian army. Regarding other results, football also appears, as in the south of the country, but there is also a wider variety of programs, including series and entertainment shows.

For the most-watched programs on the three main channels :

• VRT 1 : the show “Kamp Waes” takes the top spot, followed by various football matches, and finally the TV series “Chantal.”

• VTM : the program “The Masked Singer” leads by a wide margin, followed by the shows “De Verraders”, “Sing Again”, “Liefde voor Muziek”, and “The Voice.”

• Play4 : The game shows “De Mol” and “De Slimste Mens ter Wereld” top the list, followed by the series “Nonkels.”

The audience includes all viewers aged 4 and over, plus any guests in Wallonia and French-speaking Brussels who watch live or time-shifted : from the day of broadcast up to 7 days after the program aired, and since 01/01/2024 up to 28 days after the broadcast. For traditional TVs, CIM relies on a GfK panel of 1,500 households in Wallonia and Brussels, representing approximately 3,700 individuals.

For online viewing, the audience is based on the number of devices measured, so co-viewers are not taken into account. Online content includes TV programs or short excerpts thereof, viewed in preview, at the time of broadcast, or up to 7 days afterward, and since 01/01/2024 up to 28 days post-broadcast. Regarding viewing via computer, tablet, or smartphone, Gemius measures worldwide the volume and duration of video player views participating in the CIM Internet study. A panel of over 50,000 Belgian surfers helps determine the profile of people watching online videos in Belgium, regardless of the medium. For more information, please visit the CIM website.