Désir & Moi is a glamorous love shop celebrating refinement and pleasure. Whether couples or singles seeking new sensations, customers can explore a wide range of erotic products: love toys, lingerie, erotic and bondage accessories, wellness products, and games. The brand places a strong emphasis on inclusivity, female pleasure, and the overall customer experience.

Having established itself as a key reference in the Liège region, Désir & Moi opened a new boutique in the heart of the capital. We communicated this news around Valentine’s Day 2024 and also took the opportunity to highlight Luana, the store manager and passionate expert behind the brand, in the media.

The response was very enthusiastic! Luana appeared as an expert on the show “On n’est pas des pigeons” and featured in a segment on Tarmac. The campaign generated coverage on Fun Radio Belgium, Flair, BRUZZ, Het Laatste Nieuws, La Libre, Paris Match, Het Nieuwsblad, and more. Over 14 media outlets covered the story, resulting in a total of 18 placements.

Another great achievement: we secured 4 TV and radio appearances.