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Mad Vision Group

Mad Vision Group

Client

Mad Vision Group

Sector

Companies, Food

Categories

Consultance, Relations publiques

Start of the collaboration

January 2022

Website

View the client site
The project in a nutshell

Mad Vision Group is a multi-franchise operator launched in 2018, active in the hopsitality and fast-food sector across Europe. Among the franchises developed are O’Tacos and Gong Cha. Leading Mad Vision Group is Adlane Draou, a serial entrepreneur from Mons and an expert in franchises and entrepreneurship. His goal with Mad Vision Group is to become the first non-tech unicorn in his industry.

We have launched several public relations campaigns to highlight both the group and its founder:

In 2022, media outlets such as L’Echo, BX1, and La DH covered the story.

In 2023, 8 media outlets took interest, including Télé MB, RetailDetail, La Libre Eco, Parlons Finance, Franchising Belgium, Canal Z, L’Echo, and La Province. Then, in 2024, Tarmac, Entreprendre et Vivre, L’Echo, and Sudinfo revisited the group's latest news.

But that’s not all — in early January, we secured the cover of Trends-Tendances !

Adlane Draou, CEO of Mad Vision, also shared his journey and franchise expertise in L’Echo, L’Officiel de la Franchise, and on the “Meet the Boss” show on Radio Judaïca.

A few PR results

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Lien Parlons Finance
Le visionnaire belge qui révolutionne le monde du QSR avec d…
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Lien Canal Z
Adlane Draou, fondateur et directeur de Mad Vision Group
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Lien L'Echo
Après avoir levé 2 millions, Mad Vision poursuit son expansi…
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Lien La DH (Mons)
Adlane Draou, le Cuesmois qui voulait conquérir le monde de …
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Lien L'Echo
Gong cha, leader mondial du bubble tea, met un pied en Belgi…
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Lien BX1
Un jeune entrepreneur bruxellois déjà à la tête de 16 magasi…
Team photo
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