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Mellow

Mellow

Client

Mellow

Sector

Companies, Food, Industry

Category

Relations publiques

Start of the collaboration

July 2024

Website

View the client site
The project in a nutshell

Mellow was born in 2024 from the merger of two Belgian companies, Dessert Factory and Verbau. Both pioneers in dessert production and distribution, and complementary in their expertise, they decided to join forces, make a fresh start... and adopt a new name! With three production sites and 250 employees, the company ranks among the top 5 worldwide in its sector. Its pillars are premium product quality and Belgian artisanal know-how.

To raise awareness about this merger and generate buzz around Mellow, the company called on our services for a public relations campaign, both locally and nationally.

The campaign received coverage in numerous media outlets, including La Libre Éco, Trends-Tendances, L’Avenir, NoTélé, La Meuse, LSA, La DH, The Grocer, Just Food, Liégeois Magazine, and more.

A few PR results

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Image La DH (Liège)
Verbau fusionne avec Dessert Factory
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Image La Libre Eco
Deux entreprises familiales belges fusionnent pour devenir u…
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Lien The Grocer
Belgian dessert makers merge to become Mellow | News | The G…
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Lien Just Food
Belgium’s Dessert Factory, Verbau to merge - Just Food
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Lien La Meuse Huy Waremme
Mellow, spécialiste du dessert basée à Villers-le-Bouillet, …
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Lien L'Echo
Mellow vise le top mondial après une fusion menée avec brio
Team photo
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