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Night Orient

Night Orient

Client

Night Orient

Sector

Companies, Food

Category

Relations publiques

Start of the collaboration

January 2025

Website

View the client site
The project in a nutshell

Since 2009, Univers Drink has been reinventing the aperitif with festive and elegant 0.0% alcohol beverages. Present in 49 countries and selling over 2 million bottles annually, this Belgian company offers a wide range of products: certified organic dealcoholized wines (Vendôme Mademoiselle), festive sparkling drinks reminiscent of champagne (Night Orient), ready-to-drink mocktails, and alternatives to spirits.

Committed to sustainability, Univers Drink collaborates with European partners to offer responsible products that align with emerging consumption trends. As a leader in the Belgian and European markets, the brand is recognized for the quality of its products, having received over 20 international awards.

We organized a brand awareness campaign in Belgium around Dry January and the Tournée Minérale. At the same time, the company was named “Brand of the Year 2025by consumers — the perfect opportunity to get the word out ! Numerous media outlets such as La Libre Éco, LNRadio, Radio Contact, Fun Radio, Ciné Télé Revue, So Soir, Soir Mag, Flair, Max, LN24, and LPost helped shine a spotlight on the Belgian brand.

A few PR results

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Lien L-Post
En 2025, les jeunes consomment davantage de boissons sans al…
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Lien Flair
DRY JANUARY: 6 boissons sans alcool à déguster sans modérati…
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Lien SoSoir
Tournée Minérale : le boom du sans alcool en Belgique
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Vidéo LN Radio
Night Orient sur LNRadio
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Lien Boulettes magazine
On a parlé succès et sans-alcool avec le CEO de Night Orient
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Image Ciné Télé Revue
Ciné Télé Revue x Night Orient
Team photo
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