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Pablo Andres

Pablo Andres

Client

Pablo Andres

Sector

Public figures

Category

Consultance

Start of the collaboration

January 2022

Website

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The project in a nutshell

Pablo Andres est un humoriste et comédien belge bien connu. Il s'est démarqué par l'incarnation de différents personnages fictifs, dont l'agent Verhaegen, un police avec un accent brusseleer.

Pablo Andres is a well-known Belgian comedian and actor, famous for his portrayal of a variety of fictional characters—most notably Agent Verhaegen, a police officer with a thick brusseleer accent.

It all started in 2015, when Nathan was managing social media for Radio Contact and first met comedian Pablo Andres. They collaborated on a video, and Pablo, naturally curious about the potential of social media, agreed to give it a try. The result? Over 500,000 views on Facebook for his very first video, a massive success at the time. That early win convinced him to invest more energy into digital platforms.

A few years later, TikTok began making waves. Pablo created an account and quickly built a following of nearly 30K. In 2022, he reached out to us again, this time with a clear goal : level up his presence on TikTok. While humor is his domain, our role was to guide him through the platform's mechanics and help shape ideas that matched both the algorithm and his signature style. Together, we brainstormed concepts, he tested formats—and it worked. His content found a whole new audience, and in just two months, he reached nearly 1.5 million followers—the exact target we had set for a one-year plan.

In addition to this mission, we’ve also supported Pablo on various consultancy projects like the launch of his music video for the EURO (UEFA European Championship), among others.

Team photo
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