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Pokawa

Pokawa

Client

Pokawa

Sector

Companies, Food

Category

Relations publiques

Start of the collaboration

January 2022

Website

View the client site
Le projet en quelques lignes

Do you know poké bowls ? Yes, those healthy meals made with fish, vegetables, and a bunch of other good stuff ! 🥣

The European leader in this sector, the Pokawa brand is growing and has arrived in Belgium. Launched in 2017, it already has more than 100 locations in France 🇫🇷 A few months ago, it was time for the big launch here, through master franchisees Mansour Nasr and Youssef Saadaoui. Already managing around ten restaurants in Belgium, the two partners called on Nonante Cinq to generate buzz around Pokawa’s arrival in Brussels.

To promote the launch of Pokawa in Belgium, we reached out to journalists and invited them to taste the delicious dishes offered by the first restaurant located at Toison d’Or in Ixelles. Television, print, and online media — everyone seemed to enjoy the experience 📺🗞️📱

We notably secured coverage in media such as LN24, L’Écho, La DH, La Libre, Marie-Claire, a Belga newswire, as well as Het Laatste Nieuws and Het Nieuwsblad on the Flemish side. 🇧🇪

A few PR results

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PDF L'Echo
Pokawa s'installe en Belgique avec de grandes ambitions
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PDF Belga
La chaîne Pokawa arrive en Belgique, près de 30 ouvertures p…
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PDF Belga
Nieuwe restaurantketen 'Pokawa' wil komende jaren 28 vestigi…
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PDF HLN (Het Laatste Nieuws)
Pokawa komt naar België met 28 restaurants
Team photo
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