After more than 40 years, Radio Contact decided to update its logo and entire brand identity to open a new chapter. With thousands of artists, songs, and millions of listeners every year, it remains one of the most beloved radio stations in the Belgian media landscape.

Redesigning a logo that has stood as the logo for over 40 years is a challenge that requires a deep understanding of the brand. Behind Radio Contact’s identity lies a story, a family, emotions, and, of course, an iconic dolphin that has accompanied millions of Belgian listeners.

We completely deconstructed the logo to analyze its key elements : the dolphin, the brand name, the signature blue color, and the logo’s dynamic energy. The goal was to create a logo that continues the legacy of the original, to write the next chapter in the radio’s story, starting from its roots. The real challenge was winning over the audience while preserving the dolphin’s essence and the vibrant energy it conveys.

The dolphin being an integral, indeed inseparable, part of Radio Contact, we were driven to fully integrate it into the logo, merging it seamlessly with the brand name to become one unified symbol.

• To achieve this, the dolphin first takes center stage by embodying the letter C in Contact. Its curved shape allows it to leap over the second letter of Contact, carrying the entire logo forward in a single, dynamic direction. The left fin, visible as a negative space on the O, is no accident : it connects the two parts of the logo : the dolphin and the word Contact while highlighting the dolphin’s belly in the empty space between them. Every element of the logo complements the other in perfect harmony, all while preserving the unique energy that defines Radio Contact. 
• The dolphin’s points and curves are rounded, just like the font used for the brand name, to convey the positive and friendly vibe of the Radio Contact image.

Every detail of the logo was carefully designed to reflect the values and image Radio Contact holds in the eyes of its audience : its curves, its style, the typography, its weight, the tilt, the colors, the placement of the words, and more.

The entire visual identity is built on a subtle harmony between its different elements. The curves of the Contact dolphin take a central place in the brand’s graphic universe, allowing its visuals to be easily recognizable and immediately associated with Radio Contact.

We defined a specific “Contact Blue,” more energetic and fresh, which embodies this new identity. It is accompanied by two additional shades of blue, while new secondary colors enrich the palette. This chromatic diversity offers each of Radio Contact’s web radios a unique graphic universe.

Today, we can see a “new” Radio Contact : more dynamic, more welcoming, refreshed with modern colors and shapes, while remaining true to the values that have made the Belgian radio successful. This new dolphin, a symbol of renewal, is ready to continue its journey and slip into the hearts of listeners… to bring them even more Feel Good !