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Sauce à part

Sauce à part

Client

Sauce à part

Sector

Music & culture

Categories

Consultance, Relations publiques, Campagne publicitaire

Start of the collaboration

February 2021

Website

View the client site
The project in a nutshell

In February 2021, we launched our playlist “Sauce à part”: a monthly selection of 95 minutes of 100% Belgian music. It was our way of sharing our current favorites while showcasing our deep love for the Belgian music scene.

And since we don’t do things halfway, we took it a step further! We wanted to "saucer" all of our partners—journalists, media, influencers, and more. To promote the launch of the April edition of the playlist, we delivered a jar of 100% Belgian sauce to them, created especially for the occasion with the support of the brand Brussels Ketjep: the “Sauce à part.”

The ingredients: Hip-Hop, RnB, Rap, Pop... In short, a delicious blend of Belgian artists to enjoy with your taste buds... and your ears !

Team photo
Ready ?

We have at least 95 ways to get people talking about your project