Sauce à part
Music & culture
Consultance, Relations publiques, Campagne publicitaire
February 2021
In February 2021, we launched our playlist “Sauce à part”: a monthly selection of 95 minutes of 100% Belgian music. It was our way of sharing our current favorites while showcasing our deep love for the Belgian music scene.
And since we don’t do things halfway, we took it a step further! We wanted to "saucer" all of our partners—journalists, media, influencers, and more. To promote the launch of the April edition of the playlist, we delivered a jar of 100% Belgian sauce to them, created especially for the occasion with the support of the brand Brussels Ketjep: the “Sauce à part.”
The ingredients: Hip-Hop, RnB, Rap, Pop... In short, a delicious blend of Belgian artists to enjoy with your taste buds... and your ears !