Belgian Cardiological League
As part of a campaign to raise awareness of a (too) little-known disease, the Belgian Cardiological League called on us to develop a 360 campaign.
The main character of this campaign is atherosclerosis, a disease that silently affects 750,000 Belgians. Since atherosclerosis is at the root of most cardiovascular diseases, it is classified as the world’s leading cause of death. Atherosclerosis can therefore be considered the world’s biggest serial killer.
Social Media & OOH
Our prevention message was also relayed on the radio, through a spot with an enigmatic tone reminiscent of the campaign’s universe.
For French speakers 🇫🇷
For Dutch speakers 🇳🇱