To promote the arrival of Gong cha, the world leader in bubble tea, in Belgium, you need Nonante Cinq! Before tackling the recipe, prepare the kettle. It is to tea what Nonante Cinq is to press relations: indispensable. Infuse the news with a press release. Recount the brand’s history, praise its ancestral know-how and its international success story before announcing its arrival in Brussels and its future roll-out throughout Belgium. These are the steps in a well-balanced press release. Introduce the infusion to journalists and wait for their reactions… Gong cha’s aromas were all over the media!