Swipe Up Festival
Faced with a succession of festival cancellations, audiences have had to reinvent the way they consume culture. With one foot in advertising and the other in the world of music, we were keen as an agency to provide an innovative solution by creating a totally new concept: the 1st 100% digital festival, broadcast on 10 different platforms.
Just like a real festival, each platform becomes a stage. We offer tailor-made content with, for example, concerts on the Facebook, Instagram and YouTube stage, but also a dance contest on TikTok, a conference on LinkedIn, an exhibition on Pinterest, etc.
At this time of year, offering visibility to our local artists while supporting an important cause was paramount.
In just a few days, some 28 Belgian artists answered the call to support the Red Cross, including Loïc Nottet, Alice on the Roof, Daddy K, Todiefor, Konoba, Glauque and YellowStraps.
SWIPE UP FILTER
VUES EN DIGITAL