As part of an HR recruitment campaign for their hotels abroad, TUI approached us with a concept designed to reach a specific target group. Nearly 150 sales representative positions were to be filled, with trilingual profiles (English, French and Dutch).
It was then that we came up with several concept ideas, which we had the opportunity to develop in a second collaboration with TUI a year later. Thanks to the creative freedom granted by the client, our campaign found itself displayed on every street corner and public transport in Brussels.