Public relations
In Belgium, there are more than 250 media outlets staffed by nearly 5,000 journalists. Every day they speak to millions of citizens.
The media offer enormous visibility potential for your product, company, or event.
We have the expertise and network needed for those millions of people to hear about you.
What exactly are public relations?
Public relations (PR) means getting people talking about you or your product in the media (TV, radio, press, podcasts, etc.) without paying them. We capture journalists’ attention, which leads to articles, reports, or interviews.
PR is also about creating useful connections: meeting the right people — such as influential leaders — attending key conferences, or forging strategic collaborations.
Our role? To be the preferred point of contact between your project, company, or product and all those visibility and networking opportunities.
Our campaign examples
Discover the power of public relations through our campaigns.
Public relations
Les Ardentes
Les Ardentes is the iconic hip-hop and urban music festival held every early July in Liège. It attracts between 200,000 and 220,000 festival-goers each year. We were thrilled to start...
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Public relations
Patrick Habirora
Patrick Habirora is Belgium’s rising star in MMA. After winning the amateur world championship title (IMMAF) in November 2023, the 22-year-old Namur native turned professional in 2024. As one of...
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Public relations
Lazeo
To announce its arrival in Belgium, Lazeo, the European leader in aesthetic medicine, entrusted us with a high-impact national press campaign. To give the launch real resonance, we invited journalists...
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Increase your presence
Media visibility (TV, radio, print press, podcasts, etc.), boosting your online reputation, positioning within your industry, strategic introductions, pitching to business clubs… public relations is a broad field, and it’s our specialty.
Every day, we help startups, companies, institutions, public figures, and media groups shine.
Our strength? A cross-sector address book, trusted relationships with journalists and opinion leaders, and sharp storytelling expertise.
How the collaboration works
Here are the concrete stages of a PR campaign at Nonante Cinq once our collaboration is confirmed.
Start of the collaboration
You send us as much material as possible about your project and company (photos, videos, logo, presentation deck).
Drafting the press release
After we agree on the campaign’s key messages, we write and lay out the press release.
Campaign launch
Once the press release is approved, we distribute it to our network.
Distribution
We send the release to the selected media in our address book, tailoring each message.
Availability
You plan to be available for potential interviews. We organise and coordinate all requests.
End of the campaign
We send you a report summarising all the results obtained during the campaign.
Post-campaign follow-up
Some results may take longer to appear; we continue to follow up after the campaign.
Pressroom access
The Pressroom is a unique platform developed by Nonante Cinq that lets you access your campaign results (articles, photos, videos, etc.) at any time from your computer or smartphone.
By working with us, you automatically get access to our “Pressroom” platform, launched in 2024.
Developed in-house, the Pressroom offers monitoring that only we provide: with your personal login, you can access your campaign results (articles, photos, videos, etc.) at any time from your computer or smartphone.
On your dashboard, we also provide a statistics analysis tool that lets you evaluate the reach and media value of each campaign we run together.
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Regular updates
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Easy to use
A few questions
Can you guarantee results?
One thing’s for sure: we commit our expertise and energy to your project to secure maximum visibility. However, journalists always keep control over the topics they choose to cover.
When will you start seeing results?
We share opportunities with you in real time via our WhatsApp group. Some results appear in just a few hours, but the best opportunities often take several weeks.
Is there an ideal time to launch the campaign?
Yes — many factors come into play when optimising a campaign. We discuss them during our preliminary meetings.
Can we pay to get articles?
Our agency focuses mainly on organic editorial coverage. However, some outlets do offer sponsored articles or reports.
